The main objective of effective logistics and supply chain management is providing competitive advantages. The foundations for success in the marketplace are numerous, but a simple model is based around the triangular linkage of the company, its customers and its competitors – three-way relationship.

The first source of competitive advantage is found in the organization's ability to differentiate itself, in the eyes of customers, competition and secondly by operating at a lower cost and hence at a greater profit. Finding a sustainable competitive advantage has become the concern of every manager who is wary of market realities. You can hop over to this site https://crabtreefamilymoving.com/supply-chain-logistics-raleigh/ to know more about supply chain and logistic services.

It is no longer acceptable to assume that a good product will sell themselves, nor is it advisable to imagine that today's success will continue into tomorrow. At its most elemental, commercial success derives from either a cost advantage or a value advantage or, ideally, both.

This means that successful companies either have a cost advantage or they have a value advantage or a combination of the two. Cost advantage gives a lower cost profile and the value advantage gives the product or offering a differential "plus" over competitive offerings.