Digital marketing is an increasingly popular form of marketing, and for many businesses, it is the most effective means of reaching a wide range of consumers. This article goes over what digital marketing actually is, as well as how it helps your business reach new customers.

What Is Digital Marketing?

Digital marketing is the process of creating, delivering, and managing marketing communications that use digital technologies. It encompasses a range of activities such as developing online visibility for a company, generating leads or sales through online channels, and optimizing website content and SEO.

Digital marketing efforts can include the creation and distribution of digital content (such as web pages or e-mails), the use of digital channels (such as social media platforms or e-commerce systems), the exploitation of online platforms (such as search engines or online reviews), and the engagement of digital customers. 

Types of digital marketing

Digital marketing is the process of delivering a message across various platforms to create conversions. It can be broken down into four types:

1. Traditional Marketing:  Advertising and PR that uses traditional media outlets such as television, radio, and newspapers. 

2. Digital Advertising: Uses digital media such as online banner ads, text ads, and video ads. 

3. Email Marketing: Sending subscribers email newsletters or offers with a focus on conversion (sales). 

4. Social Media Marketing: Using social media platforms like Facebook, Twitter, and LinkedIn to create relationships and build awareness for a brand.