SEO stands for Search Engine Optimisation. SEO is about using strategies and tactics to increase the visibility of web resources such as websites, pages, in search engine results pages.

You need to know the basics of SEO to succeed in your digital advertising campaign. This blog will discuss the SEO basics you need to be a professional search engine optimizer. Make your digital marketing campaign successful by learning a course in digital marketing via https://digitally-smart.com/courses/certificate-in-digital-marketing/.

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What Customers Want:

It is important to realize that it is difficult for professional SEO executives to optimize websites without knowing what customers want. As a search engine optimization professional, you must use common sense to determine what your customers are looking for.

To understand what your customers want, you need to follow these points:

-Find the most popular way people search for your company.
-Learn about other search engines that may be used to search for the exact same thing.
-When searching with a search engine, it is important to emphasize long-tail keywords.
-Perform more granular searches according to the customer’s requirements.
-Find popular and engaging topics in your field, and create content about them.
-Expand your keyword list.
-Search engine optimization is about understanding the opinions of people on a topic or niche. It is important to talk about the problems faced by the customers. Talk to customers to find out their language.

Here are some tips for optimizing your website:

-Use descriptive URLs that are short and concise
-Make compelling meta titles and descriptions
-To create a logical structure, use both headers and sub-headers
-Optimize your images
-Set up a Schema
-Other aspects that will help you to be a better search engine optimizer