Running PPC campaigns is very cost-effective, even if you are a small business with a small budget because you can set your ad spend according to your budget and still see magnificent results. Even though the cost is relatively less when compared to traditional marketing and advertising methods, you still need to ensure that you get value for the money you are spending and a high Return on Investment (ROI). 

One of the first steps towards creating an effective Google Ads campaign is to get yourself the services of a Google Ads Agency. These agencies are specialized and very experienced in Google Ads Management, or wherever they are located. You can navigate to to hire google ads agency in Melbourne.

Google Ads are ideal for increasing leads and sales effectively, hence it is important to set your marketing goals concisely and clearly. If your goal is to create increased brand awareness, there might be better options such as SEO. Categorizing your main goals into sub-categories will make it easier when you plan your advertising strategies.

Understanding who your target audience is, is very important, especially at the beginning of your campaigns before you start investing any money. It is vital that you spend time researching your audience's preferences, interests, buying history, and of course demographics.